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AMAZON INC.
BRAND AMBASSADOR
PRIMARY RESPONSIBILITIES
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Co-created digital advertising and social media 10-month plan (Facebook, Twitter, and Instagram), while contributing to the establishment of coherent brand aesthetics
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Planned and executed Amazon Student marketing events reaching over 2,000+ students
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Managed budget to account for all expenses incurred from projects
RESULTS
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Raised Amazon Student Prime memberships by 30% for WV market, and developed a new student experience with the Amazon brand through hosting university events (avg.300+ attendees), while promoting Amazon products and services
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Produced marketing materials, and other products specific to WVU’s campus through biweekly meetings with corporate design and merchandising teams
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